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AddSecure appoints Anna Börjesson to new CMO role

Press release   •   Apr 11, 2018 11:15 GMT

Anna Börjesson is new CMO at AddSecure Group with responsibility for the Group’s global marketing and communications.

As Chief Marketing Officer, Anna Börjesson will be responsible for the AddSecure Group’s global marketing and communications, and drive demand generation and brand awareness as the company expands across international markets. She is the first woman to join AddSecure’s Management Team.

AddSecure, a leading provider of secure critical communications and IoT solutions, today announced the appointment of Anna Börjesson to the newly created role of Chief Marketing Officer.

Börjesson, who brings over 18 years of tech sector marketing experience, will lead the AddSecure Group’s global marketing functions including marketing strategy, brand development, demand generation and marketing communications.

Börjesson has proven experience in growing technology businesses through effective marketing. Prior to joining AddSecure, Börjesson was Director EMEA/APAC Demand Generation at Planview. Earlier roles have included senior marketing positions at Adobe Systems Nordics.

Stefan Albertsson, CEO at AddSecure commented, “This is a strategic appointment for AddSecure and signals the next phase in our evolution as a global business. Anna is responsible for preparing AddSecure to take advantage of our expanding market opportunity and strong growth. It’s a pleasure to have such an experienced professional in place and leading this critical part of our business.”

“I am thrilled to join a company that is on such an exciting and expansive journey. I look forward to applying my previous experience of international marketing and demand generation to develop a global brand strategy to accelerate the company’s growth and strengthen the AddSecure brand globally”, said Anna Börjesson, new CMO at AddSecure.

In addition, AddSecure announced three recent key appointments that will add further strength and expertise to the AddSecure Marketing team.

Håkan Cedlöf strengthens the Product Management team in the role as Product Marketing Manager. Joining from Ericsson, he has a demonstrated successful history of customer focused B2B solutions sales and marketing in the mobile IT and services industry.

Martin Hult, Market Analyst, previously at Enaco and Hyundai, brings a deep understanding of strategy and analytics. Martin will assist with the continuing growth of the business through 2018 and beyond.

Kristina Grandin, Corporate Marketing Manager, joined the company with a 20-year track record in PR and corporate communications having worked with global IT and telecom companies including Telenor Connexion and 3.

Stefan Albertsson commented, “In this exciting period of expansion and strategic development of the AddSecure Group, we are delighted to have such an experienced team onboard. Håkan, Martin and Kristina bring a wealth of knowledge and expertise that will be invaluable for the continued growth of our business.”  

About AddSecure
AddSecure is a leading player in the secure critical communications sector. We provide more than 40 000 customers and partners around Europe with secure communications solutions within monitored alarms and critical IoT communications. Our solutions, which help save lives, protect property and secure vital societal functions, are flexible, easy to install and help boost our customers' competitive edge.
Active since the early 1970s, AddSecure has extensive experience within the security industry and a tradition of adapting to market needs. This enables us to provide our customers with the best solutions for tomorrow’s security challenges.
The company has regional offices and a network of distributors across Europe and employs around 175 staff. AddSecure is part of the AddSecure Group, owned by Abry Partners. Other companies in the AddSecure Group are Chiron, a leading provider of advanced Alarms over IP (AoIP), Contal Security, a leading Swedish supplier of solutions for digital in- and outward alarm transmission and integrated security systems, and Smart Grid Networks, a provider of smart solutions for power network automation and digital communication within the utilities sector. For more information, please visit