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AddSecure enters secure communication market as "new" player

Press release   •   Mar 24, 2015 10:00 GMT

Multicom Security AB, Safetel AB, Safetel AS and Securinet AS join forces to form AddSecure, a major new player in the secure communication sector.

Today sees the establishment of a major new player in the secure communication sector, as Multicom Security AB, Safetel AB, Safetel AS and Securinet AS join forces to form AddSecure.

The new company's sights are firmly set on achieving growth through an attractive range of products and high customer satisfaction. Boasting in excess of 100,000 customers, AddSecure will turn over in the region of MSEK 400 in Scandinavia. It aspires to become a leading player in northern Europe and the logical choice for customers on the Scandinavian market.

"We're delighted to have finally secured the deal," said Stefan Albertsson, CEO for AddSecure. "Merging the companies allows us to offer the best quality from a range of fields – we'll focus on service where we do it best, and technology likewise. To achieve success, we must pool our existing strengths and exceed the market's expectations."

The merger will also enable more opportunities for investment in product and market development, while there are clear synergies created by the provision of complementary products and overlapping customer portfolios.

"We've been tasked with strengthening in every area," adds Albertson. "In size, professionalism, innovation and not least, interaction with the customer. Excelling in one area is no longer enough."

AddSecure is well positioned to secure market share in Scandinavia and expand into new markets across northern Europe. The new company will be officially launched on Monday 23 March, with customers, partners and distributors greeted by the new motto, "Have a safe day".

The owners are GMT Communications Partners LLP, Viking Venture AS, Follum Invest AS and B. Skaugen AS.

About AddSecure
AddSecure is a leading player in the secure critical communications sector. We provide more than 40 000 customers and partners around Europe with secure communications solutions within monitored alarms and critical IoT communications. Our solutions, which help save lives, protect property and secure vital societal functions, are flexible, easy to install and help boost our customers' competitive edge.
Active since the early 1970s, AddSecure has extensive experience within the security industry and a tradition of adapting to market needs. This enables us to provide our customers with the best solutions for tomorrow’s security challenges.
The company has regional offices and a network of distributors across Europe and employs around 160 staff. AddSecure is part of the AddSecure Group, owned by Abry Partners. Other companies in the AddSecure Group are Chiron, a leading provider of advanced Alarms over IP (AoIP) and Smart Grid Networks, a provider of smart solutions for power network automation and digital communication within the utilities sector. For more information, please visit