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AddSecure launches new visual identity and new website to strengthen the company’s brand

Press release   •   Sep 09, 2019 09:10 GMT

AddSecure launches new visual identity and new website to strengthen the company’s brand.

The new corporate visual identity and website marks company growth and progress into a dynamic IoT company.

AddSecure has undergone a brand review and today unveiled its new corporate visual identity, tagline and website to support its advancement into a leading European provider of premium solutions for secure critical communications and data.

The new brand identity reflects AddSecures’s commitment to deliver value by securing its customers’ life- and business-critical applications. The new tagline “For a safer and smarter world” is in line with the company’s vision to provide solutions and communications that help customers contribute to a safer and smarter world.

The new website presents the company’s extended market offering with solutions for Smart Alarms, Smart Rescue, Smart Transport and Smart Grids. It aims to increase AddSecure’s digital marketing activity and online presence and to help communicate with current as well as potential customers.

The new web and corporate visual identity is an important step for AddSecure in becoming the leading European provider in secure communications and data. With ten acquisitions in the past three years, AddSecure's growth-focused agenda includes organic growth and targeting complementary strategic acquisitions.

“This is an exciting time for AddSecure as we continue to evolve as a company and broaden our offering. We are confident that the new design and website will help continue to
elevate the company's identity in the market and align the brand with the extensive offering that is already present today," said Stefan Albertsson, CEO of AddSecure.

“During our time of growth its right to invest further into our marketing strategy to create
an even stronger brand presence both on- and offline. We have worked closely with our staff, as well as focused on our customers to develop a brand identity that represents what AddSecure is about, which is ultimately helping our customers contribute to a safer and smarter world. The new corporate visual identity and website represents our ambitions and shows how the company has evolved into a dynamic IoT (Internet of Things) company in recent years,” said Anna Börjesson, CMO, AddSecure.

The new corporate visual identity was developed by Geelmuyden Kiese, Scandinavia’s largest communications agency, who worked closely with AddSecure to build a brand identity that reflects the company’s core values and strategy.

Visit the new website here: https://www.addsecure.com/

About AddSecure
AddSecure is a leading European provider of premium solutions for secure data and critical communications. The company serves over 50,000 customers and partners around Europe with secure communications and solutions that help customers safeguard their life- and business-critical applications. This helps save lives, protect property and vital societal functions, and drive business.
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ddSecure offers solutions within Smart Alarms, Smart Rescue, Smart Grids and Smart Transport.
The company founded in the early 1970s today employs more than 330 staff. AddSecure is headquartered in Sweden and has regional offices as well as a network of distributors around Europe.
AddSecure is owned by Abry Partners, an American private equity fund founded in 1989 and headquartered in Boston, USA.