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AddSecure strengthens Swedish sales organisation

Press release   •   Mar 01, 2018 09:00 GMT

Magnus Hammarsten has today been appointed new Sales Manager for Alarm Communications at AddSecure Sweden.

Magnus Hammarsten has today been appointed new Sales Manager for Alarm Communications and Olof Samuelsson assumes the role of Sales Manager IoT.
In addition, Mats Genberg, Country Manager Sweden, becomes a member of AddSecure's Management team.

AddSecure is in an expansive phase, and today the company announces that it strengthens the Swedish sales organisation with two new sales managers and appointing an additional member to the Management team.

Magnus Hammarsten, new Sales Manager for Alarm Communications, has over 20 years of experience from various IT companies. Previous experience includes various sales roles at, among others, Planview, EMC and VMWare.

"I am very pleased to have recruited Magnus Hammarsten to AddSecure. His solid experience in IT sales and experience in developing both end-customers and distributors is a valuable addition to our company”, says Mats Genberg, Country Manager Sweden, at AddSecure.

Olof Samuelsson, who was appointed Sales Manager IoT (Internet of Things) on February 1, has been recruited internally. He previously worked as an IoT specialist at the company and has been working with security since 2000, including sales roles at Bravida.

"Olof Samuelsson is the right person to lead and further develop our sales within IoT. He has been involved in our IoT venture, which we began just over 1.5 years ago. He knows the company, the employees and not least our customers. In other words, Olof will quickly grow into his new role, with the knowledge he already has of AddSecure”, says Mats Genberg.

Mats Genberg has in turn been appointed to AddSecure's Management team, where his main responsibility will be to further develop AddSecure's sales processes and lead generation.

"With his broad experience of leading and developing people and processes in a changing industry, Mats becomes an important player when we now prepare AddSecure for the future and create a more offensive organisation," says Stefan Albertsson, CEO at AddSecure.

AddSecure completed three business acquisitions in 2017, and the company's vision is to become a leading European player in secure critical communications.

About AddSecure
AddSecure is a leading player in the secure critical communications sector. We provide more than 40 000 customers and partners around Europe with secure communications solutions within monitored alarms and critical IoT communications. Our solutions, which help save lives, protect property and secure vital societal functions, are flexible, easy to install and help boost our customers' competitive edge.
Active since the early 1970s, AddSecure has extensive experience within the security industry and a tradition of adapting to market needs. This enables us to provide our customers with the best solutions for tomorrow’s security challenges.
The company has regional offices and a network of distributors across Europe and employs around 175 staff. AddSecure is part of the AddSecure Group, owned by Abry Partners. Other companies in the AddSecure Group are Chiron, a leading provider of advanced Alarms over IP (AoIP), Contal Security, a leading Swedish supplier of solutions for digital in- and outward alarm transmission and integrated security systems, and Smart Grid Networks, a provider of smart solutions for power network automation and digital communication within the utilities sector.
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